The baker behind the app

I started my home baking business around five years ago.

Both of my grandmas made the most amazing traditional cakes. Proper classics like lemon drizzle, carrot cake and coffee cake. The kind everyone looked forward to. I always wanted to create a home bakery in their memory, making the kinds of bakes our family grew up with.

Now I run a UK-based home baking business focused on traditional bakes. Classic traybakes and buttercream cakes, more bakery-style than anything fancy or trend-led.

As orders picked up, I kept hitting the same problem.

Every time someone ordered a different size cake, I had to work out how to scale my recipe. Turning an 8-inch recipe into a 6 or 10-inch cake sounds simple, but it never quite worked out right.

I tried online converters. I tried doing it in my head. Sometimes I had too much mixture, sometimes not enough. Which meant wasted ingredients or starting again.

It got annoying.

So I asked my husband if he could help me create something that would just do it properly each time. I just wanted something simple. Take a photo on my phone, pick my tins, scale, done.

I used it on every order to make sure it worked. We tweaked it together until it gave me the results I needed in my own kitchen.

He is always stress-testing recipes in the app, and I am always saying, “Can you make it do this?” or “What about adding that?”, which quietly gets added to his ever-growing to-do list.

We have loads more ideas and it will keep improving over time.

This started in my kitchen because I was fed up doing cake maths in my head.

If it saves you time and stress as well, that makes me very happy.